As a follow-up to the CMO Global Growth Council sessions at LIONS Live, this is a planning session to finalize the 2022 Brand, Creativity, and Media mandates for our industry.
These mandates will then be ratified and committed to at the Global CMO Growth Council Summit and will serve as our plan for 2022 and beyond.
TOPIC: Brands For Humans (B4H) Case Studies
Please consider these questions:
- For my brand, we believe that ______________, therefore, we exist to _____________ for the people we serve
- Share a time when understanding the deep human insights of your customer led to the perfect alchemy of
(1) delivering value
(2) being true to your brand
(3) and drove growth for the organization. (bonus points if it was a risk and/or involved getting buy-in from multiple stakeholders)
- How has marketing driven innovation around products, services, and/or experiences at your organization? (please share a specific example, if possible)
Norm de Greve, CVS Health
Jon Hall, Whirlpool
Julie Washington, Trinity Health
Mathilde Delhoume, Global CBO at LVMH
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