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Combining big and thick data to find new growth opportunities
Combining big and thick data to find new growth opportunities


Based on our ongoing trend research and multiple conversations with global CMOs we’ve found huge potential for marketers and insights professionals to help their organizations navigate complexity and find new growth opportunities.

We’ll introduce you to:
- Why we need strategic foresight instead of insights?
- What causes our society to be complex?
- How does this influence human needs and behaviours?
- How can your brand or organisation best adapt to these changes?
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