Caroline Busta visits The Stoa to discuss her article: The internet didn’t kill counterculture—you just won’t find it on Instagram (https://www.documentjournal.com/2021/01/the-internet-didnt-kill-counterculture-you-just-wont-find-it-on-instagram)
"Search Google Images for ‘counterculture’ and it overwhelmingly returns black-and-white photos of young people all now over 60. In the pictures, it is so clear what they were countering: The Man, of course, who, with his white collar, white skin, and short hair, singlehandedly symbolized dominant cultural norms. In the age of social media, personal expression has become the most valuable form of currency, yet we still use the term ‘counterculture’ to describe alternatives to the hegemonic forces of yesteryear, as if dressing middle-class, white, and preppy still aligned with the rules of power today.
In an era more profoundly organized by Big Tech than our own elected governments, the new culture to be countered isn’t singular or top-down. It’s rhizomatic, nonbinary, and includes all who live within the Google/Apple/Facebook/ Amazon digital ecosystem (aka GAFA stack). With digital platforms transforming legacy countercultural activity into profitable, high-engagement content, being countercultural no longer means being counter-hegemonic. What logic could possibly be upended by punks, goths, gabbers, or neo-pagans when the internet, a massively lucrative space of capitalization, profits off the personal expression and political conflict of its users?"
More from Caroline: https://carolinebusta.github.io
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