Great HR professionals work hard to design exciting, highly impactful, and necessary agendas for their company. Yet sometimes, they are not presented in a way that equals their relevance. Employees are not always aware of the amazing benefits and offerings HR has worked hard to put forward. How do you sell benefits to peak interest especially to an internal team? Fundamental Marketing and Sales skills are imperative for the HR Professional. By attending this learning session, you will understand how to leverage the core basics of marketing and apply them to your HR role, specifically how to sell to senior leadership and still influence the general workforce. These skills can help ensure awareness, adoption, and positive energy toward your hard work, proving that Marketing and Sales expertise can help improve the effectiveness of change management.