A well known brand matters. Especially online. As search engines and social media platforms pockets on every click, acquiring new customers isn’t cheap. Going through the income statement - could it make more economic sense to build your brand through a physical store?
We have invited e-commerce expert Moon-Suck Song, PR and Marketing specialist Billy McCormac and Andreas Palm, CEO of "online goes offline" underwear brand CDLP for a discussion on how to optimize customer acquisition cost and retention.
Welcome to a discussion on Bricks v.s. Clicks!