"Media Literacy is a 21st-century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary.
What is important to understand is that media literacy is not about "protecting" kids from unwanted messages. Even if you turn off the set, you still cannot escape today's media culture. Media no longer just influence our culture. They ARE our culture."