In a world where a person would decide whether or not to abandon a piece of content within 3 seconds, Marketing teams and processes need to be far more nimble in order to meet customer needs effectively, or risk losing them forever.
Agile methodologies, when applied to Marketing, can help to drive growth by focusing team efforts on that which delivers higher overall value to the end-customer. This is done through the use of data to improve decision making, pivoting where necessary and improving workflows for better team collaboration. To achieve this, marketers will often use a combination of practices pulled from multiple Agile frameworks, to execute their version of agility. And while there are tons of ways to do Agile, the question then becomes, just where do you begin?
Join us in this interactive 45-minute webinar taking place via Zoom on the 29th of October at 3PM (SG/HK Time) as expert speaker Nicholas Villani explains how you can go about enabling Agile Marketing to take root in your organisation.
Nicholas is a digital consultant who helps companies to consider the wider implications involved in rapidly shifting customer expectations and runs product innovation sprints focused on creating digital-first value propositions. Widely regarded as one of Avado's best speakers, he will be on hand to cover the following:
• Discuss the opportunities of adopting agile ways of working within marketing
• Explain why a data-driven approach is critical for digital marketing
• Explore how test-and-learn methodologies can be applied to marketing campaigns to optimise creatives and distribution
• Articulate how the relationships between agencies and clients is changing and the challenges this presents