Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller
Why is this book worth your time?
- Building A StoryBrand pivots us away from a business message that is frazzled, muddled or unclear and guides us toward one that is refined and boiled down to its true essence. The book helps us become clear about what we actually have to offer. Author Donald Miller reminds us to avoid putting a target on what others need and keep the focus of our work where it belongs - nurturing customers' journeys to success.
Presented by Randy Mayeux