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The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur

If your sole purpose in life is amassing money, you may want to try a different book.


Danny Schuman became an entrepreneur when he decided he wanted to spend more time creating things and less time in meetings. Despite knowing pretty much nothing about business, he started a marketing consultancy called Twist in 2009, in the middle of a tanking economy.

Somehow, within three years, Twist earned over a million dollars in revenue and almost 10 years later, it isn't just still in business, it's thriving. Thus was born the Worst Business Model in the World.

Apr 21, 2021 04:00 PM in Pacific Time (US and Canada)