Working with journalists is one of the easiest ways to increase your visibility and enhance your brand. With an ever-increasing news cycle and the onslaught of online news coverage, the time is right to learn what you can do to master working with the media to amplify your own exposure and the important role financial planners play.
Conducted by Ben Lewis, FPA’s Director of Public Relations, the training will walk FPA of Minnesota members through the necessary skills and tactics for working with the media. Ben will cover:
• How to best prepare for an interview to ensure it goes as smoothly as possible
• How to master the skills needed to perform at a high level during an interview
• How to display great poise when working with reporters
• How to protect your reputation when working with reporters
This training is required for any CFP® member who wishes to be part of FPA MediaSource – the automated media query platform that sends media requests right to your inbox! This revolutionary platform has enabled FPA members to take part in more than 3,500 national media opportunities over the past three years alone. This is YOUR opportunity as a CFP® professional to get the media attention - potentially on a daily basis! - that can help drive your personal and business awareness!
Please note: If you have already attended the media training and are already taking part in FPA MediaSource you don’t need to attend media training again.