"Presentations are typically filled with data, but the data is the language of computers, not people. Our brains have evolved to process and store information based on stories, images, and emotions. Learn how to use these three “deep hooks” to create an immediate and lasting impact on your audience.
Every presenter is faced with the dual challenge of keeping their audience engaged throughout their presentation and of helping their audience remember the key points from their presentation. Fortunately, there has been a lot of scientific research recently on attention and memory, and the results are both fascinating and extremely usable. By lining up these results with practical techniques and insight gleaned over years of observation and experience, we’ve crafted a workshop that gives you the opportunity to experience for yourself what it feels like to be fully engaged, to understand why you’re engaged, and to leave with the tools to engage your own audiences.
Participants will learn:
How to find, develop and deliver good stories
How to add images effectively to their presentations
How to incorporate appropriate emotional content"