Creating Content through Partnerships
The hyperconnected fast-paced environment in which we live nowadays makes it harder and harder to catch and retain the attention of consumers throughout all the touchpoints DMOs use to promote the destination. Now more than ever it is very important to rely on great content to distribute the right appealing messages to the right audience and DMOs need to excel at creating good content.

One of the strategies used to create great content is through the creation of strong partnerships with the industry, especially with media partners like TV channels, social media and newspapers.

In this Circle, we will cover the possibilities of sponsored content through the establishment of partnerships, a topic that will reveal how easy and effective it is to create and distribute content in new innovative ways and possibly gain access to new target segments or niches.

Oct 18, 2019 04:00 PM in Brussels

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